The idea of mixed media is really attractive, as we are being confronted with more and more collaborative work from renowned designers, photographers, musicians, filmmakers and other industry specialists, there is an increasing body of work looking at new ways to present certain types of information in more creative and exciting ways.
There is no doubt that skateboarding has long used music in a similar way to MTV video clips, using music to cue certain actions and vice versa, however, now film makers are pushing the boundaries in order to back up the musical element with equally exciting movement.
I was watching fox the other day and i would hazard a guess to say that it was 'fuel tv' that supplied me with the info, but anyway, skate company teams across the US have begun to do some pretty sick stuff with film and dare i say it, interior design concepts.... Im not sure who is running the idea, however, said skate teams are competing for heaps and heaps of money and are now pushing the boundaries of new techniques of filming and are coming up with some unbelievable results. I cant find particular the stuff on the net, for whatever reason, however the main idea is that a skate team sets up their own formation in a warehouse, uses their own film crew (or hired professions) and try to create something that hasn't been done before (i will update if i find anything).
I did find something similar though, on topic. This is a film festival revolving around skateboarding, some pretty rad stuff....
I did also find this really cool clip by a skating company, that is the promo for their new video... it is amazing, hope you enjoy.
Lakai, fully Flared /w m83
im really looking forward to stepping out in this industry at a time when boundaries are being pushing, nobody know what will be next.
regards